{"id":2234,"date":"2024-06-06T09:06:32","date_gmt":"2024-06-06T09:06:32","guid":{"rendered":"https:\/\/handlangers.com\/b2b-marketing-insights-on-demand-resources\/"},"modified":"2024-10-21T12:40:08","modified_gmt":"2024-10-21T12:40:08","slug":"on-demand","status":"publish","type":"page","link":"https:\/\/handlangers.com\/nl\/on-demand\/","title":{"rendered":"On demand | Marketingtips &amp; -inzichten"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row module_class=&#8221;polytrans-neutral text-upper&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100vw&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;scrolling-container smaller automated&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; border_color_bottom=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<p>Let&#8217;s talk about&#8230;<span class=\"icon-branding\"><\/span><\/p>[\/et_pb_text][et_pb_text module_class=&#8221;scrolling-container left-to-right smaller automated&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; border_color_all=&#8221;#000000&#8243; border_width_top=&#8221;0px&#8221; border_width_right=&#8221;0px&#8221; border_width_left=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<p>Let&#8217;s talk about&#8230;<span class=\"icon-branding\"><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.2&#8243; custom_margin=&#8221;60px||176px||false|false&#8221; custom_margin_tablet=&#8221;||112px||false|false&#8221; custom_margin_phone=&#8221;||64px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row module_class=&#8221;container&#8221; _builder_version=&#8221;4.25.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;35px&#8221; max_width=&#8221;710px&#8221; text_font_size_tablet=&#8221;21px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;35px&#8221; text_line_height_phone=&#8221;30px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<p>Looking for inspiration? Our guides and articles provide practical tips, innovative strategies, and fresh ideas to elevate your marketing game. Dive in now and transform your challenges into opportunities.  <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||64px||false|false&#8221; custom_margin_tablet=&#8221;||80px||false|false&#8221; custom_margin_phone=&#8221;0px||48px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row module_class=&#8221;container&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code module_class=&#8221;svg-demand&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;64px||||false|false&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<ul class=\"pills\"><li><a data-target=\"all\" class=\"pill\">All<\/a><\/li><li><a data-target=\"account-based-marketing\" class=\"pill type-account-based-marketing\">Account based marketing<\/a><\/li><li><a data-target=\"ai\" class=\"pill type-ai\">AI<\/a><\/li><li><a data-target=\"branding\" class=\"pill type-branding\">Branding<\/a><\/li><li><a data-target=\"data\" class=\"pill type-data\">Data<\/a><\/li><li><a data-target=\"downloads\" class=\"pill type-downloads\">Downloads<\/a><\/li><li><a data-target=\"lead-generation\" class=\"pill type-lead-generation\">Lead Generation<\/a><\/li><li><a data-target=\"marketing-automation\" class=\"pill type-marketing-automation\">Marketing automation<\/a><\/li><\/ul><ul class=\"grid articles articles-grid\"><li class=\"grid-col column-4\" data-aos-delay=\"0\" data-type=\"downloads ai\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/sterke-content-in-tijden-van-ai\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2026\/07\/Asset-1@2x-scaled.png\" \/><\/figure><p class=\"pill type-downloads\">Downloads<\/p><p class=\"pill type-ai\">AI<\/p><h4>Sterke content  in tijden van AI<\/h4><p class=\"article-intro gotham-book\">Hoe je AI inzet zonder je content te verzwakken<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"50\" data-type=\"data ai\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/how-ai-is-quietly-transforming-online-advertising-in-b2b\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2025\/08\/large-P00108212_HANDLANGERS_2025-08_Illustratie-AI-1.jpg\" \/><\/figure><p class=\"pill type-data\">Data<\/p><p class=\"pill type-ai\">AI<\/p><h4>How AI is quietly transforming online advertising in B2B<\/h4><p class=\"article-intro gotham-book\">AI. It\u2019s been hyped, memed, and overpromised. But if you strip away the sci-fi gloss, something real is happening, especially in online advertising.<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"100\" data-type=\"downloads account-based-marketing\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/how-to-reel-in-big-clients\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/12\/reelbigclients.jpg\" \/><\/figure><p class=\"pill type-downloads\">Downloads<\/p><p class=\"pill type-account-based-marketing\">Account based marketing<\/p><h4>How to reel in big clients<\/h4><p class=\"article-intro gotham-book\">Most marketers spend a lot of time fantasizing on hooking a big client. And who can blame them? <\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"150\" data-type=\"downloads account-based-marketing\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/5-steps-to-make-sure-you-never-miss-your-shot-in-abm\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/12\/nevermissshot.jpg\" \/><\/figure><p class=\"pill type-downloads\">Downloads<\/p><p class=\"pill type-account-based-marketing\">Account based marketing<\/p><h4>5 steps to make sure you never miss your shot in ABM<\/h4><p class=\"article-intro gotham-book\">Is marketing just about taking shots until you score? If so, any marketer would be eager to start playing. Imagine landing several shots, even without looking. That\u2019s the dream.    <\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"200\" data-type=\"marketing-automation\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/the-digitized-road-to-streamlined-marketing\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/12\/digitizedroad.jpg\" \/><\/figure><p class=\"pill type-marketing-automation\">Marketing automation<\/p><h4>The digitized road to streamlined marketing<\/h4><p class=\"article-intro gotham-book\">Digitization is inescapable. That sounds gloomy, but we promise it\u2019s not a bad thing! <\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"250\" data-type=\"marketing-automation\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/marketingautomatisering-en-cdp-een-hemelse-combinatie\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/12\/MA.jpg\" \/><\/figure><p class=\"pill type-marketing-automation\">Marketing automation<\/p><h4>Marketing automation and CDP: your match made in heaven<\/h4><p class=\"article-intro gotham-book\">It\u2019s not easy being a marketer nowadays. Just ask anyone in marketing.  <\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"300\" data-type=\"data\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/how-to-use-content-to-get-data\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/12\/howtousecontent.jpg\" \/><\/figure><p class=\"pill type-data\">Data<\/p><h4>How to use content to get data?<\/h4><p class=\"article-intro gotham-book\">Tell us if this sounds familiar: you want to use content marketing to gather data from potential customers.<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"350\" data-type=\"branding\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/does-social-media-presence-actually-matter\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/12\/socialmediapresence.jpg\" \/><\/figure><p class=\"pill type-branding\">Branding<\/p><h4>Does social media presence actually matter?<\/h4><p class=\"article-intro gotham-book\">In the fast-paced world of sales, deals and opportunities, social media sometimes feels like a commodity. <\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"400\" data-type=\"lead-generation\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/campaign-optimization-turning-your-content-into-results\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/12\/contentoptimization.jpg\" \/><\/figure><p class=\"pill type-lead-generation\">Lead Generation<\/p><h4>Campaign optimization: turning your content into results<\/h4><p class=\"article-intro gotham-book\">Getting a marketing campaign right on the first try is a rarity. Too many factors are at play to accurately predict the result of their combined forces.<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"450\" data-type=\"branding\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/4-questions-to-help-customers-connect-with-your-brand\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/12\/4questions.jpg\" \/><\/figure><p class=\"pill type-branding\">Branding<\/p><h4>4 questions to help customers connect with your brand<\/h4><p class=\"article-intro gotham-book\">You care. You care that this is the twelfth generation helming the family business.  <\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"500\" data-type=\"downloads lead-generation\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/master-the-art-of-lead-generation\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/Become-a-top-lead-scorer.jpg\" \/><\/figure><p class=\"pill type-downloads\">Downloads<\/p><p class=\"pill type-lead-generation\">Lead Generation<\/p><h4>Master the art of lead generation<\/h4><p class=\"article-intro gotham-book\">No matter how curious we are about what goes on in the minds of our prospects, we will never be able to predict their exact behavior.<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"550\" data-type=\"data\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/the-ultimate-guide-to-using-your-data-effectively\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/guide.jpg\" \/><\/figure><p class=\"pill type-data\">Data<\/p><h4>The ultimate guide to using your data effectively<\/h4><p class=\"article-intro gotham-book\">Translate customer data into valuable insights with a Customer Data Platform.<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"600\" data-type=\"branding\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/storytelling-masterclass\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/article_thumb_brand-storytelling.jpg\" \/><\/figure><p class=\"pill type-branding\">Branding<\/p><h4>Framework \u2013 Wrapping skills for compelling brand storytelling.<\/h4><p class=\"article-intro gotham-book\">A framework on how to package your message into a compelling and engaging brand story.<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"650\" data-type=\"branding\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/the-secret-to-content-marketing-content-recycling\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/article_thumb_content-recycling.jpg\" \/><\/figure><p class=\"pill type-branding\">Branding<\/p><h4>The secret to content marketing? Content recycling!<\/h4><p class=\"article-intro gotham-book\">Nope, you\u2019re not cheating. Welcome to the perpetual content cycle!\r\n<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"700\" data-type=\"downloads lead-generation\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/strong-b2b-content-marketing-for-higher-roi\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/article_thumb_generating-ROI.jpg\" \/><\/figure><p class=\"pill type-downloads\">Downloads<\/p><p class=\"pill type-lead-generation\">Lead Generation<\/p><h4>Strong B2B content marketing for higher ROI<\/h4><p class=\"article-intro gotham-book\">Ready to become King of Content? Download this guide and watch your client base grow.<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"750\" data-type=\"account-based-marketing\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/5-common-abm-mistakes-marketers-make-and-how-to-fix-them\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/article_thumb_5-common-ABM-mistakes.jpg\" \/><\/figure><p class=\"pill type-account-based-marketing\">Account based marketing<\/p><h4>5 common ABM mistakes marketers make (and how to fix them)<\/h4><p class=\"article-intro gotham-book\">We all make mistakes. This is how you turn your marketing bloopers into opportunities.<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"800\" data-type=\"lead-generation\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/how-thought-leadership-drives-b2b-success\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/article_thumb_Though-leadership-makes-headlines.jpg\" \/><\/figure><p class=\"pill type-lead-generation\">Lead Generation<\/p><h4>How thought leadership drives B2B success<\/h4><p class=\"article-intro gotham-book\">Why investing in thought leadership is more powerful than you might think.<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"850\" data-type=\"marketing-automation\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/five-tips-to-optimize-your-digital-marketing-strategy\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/article_thumb_Strategise-Organise-Digitise.jpg\" \/><\/figure><p class=\"pill type-marketing-automation\">Marketing automation<\/p><h4>Five tips to optimize your digital marketing strategy<\/h4><p class=\"article-intro gotham-book\">Five key tips for marketers on their digital journey.<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"900\" data-type=\"downloads\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/content-marketing-for-c-level-executives\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/article_thumb_marketing-for-c-level-1.jpg\" \/><\/figure><p class=\"pill type-downloads\">Downloads<\/p><h4>Content Marketing for C-Level Executives<\/h4><p class=\"article-intro gotham-book\">Ready to chase C-level execs? Download this Content Marketing guide and start pitching.<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"950\" data-type=\"branding\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/4-inspiring-ideas-to-create-a-strong-employer-brand\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/article_thumb_4-inspiring-ideas-to-create.jpg\" \/><\/figure><p class=\"pill type-branding\">Branding<\/p><h4>4 inspiring ideas to create a strong employer brand<\/h4><p class=\"article-intro gotham-book\">Do you believe in love at first sight? No worries, neither do we.<\/p><\/a><\/li><\/ul>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row module_class=&#8221;polytrans-neutral text-upper&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100vw&#8221; custom_margin=&#8221;0px||64px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;scrolling-container smaller automated&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; border_color_bottom=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<p>We are handlangers<span class=\"icon-branding\"><\/span><\/p>[\/et_pb_text][et_pb_text module_class=&#8221;scrolling-container left-to-right smaller automated&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; border_color_all=&#8221;#000000&#8243; border_width_top=&#8221;0px&#8221; border_width_right=&#8221;0px&#8221; border_width_left=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<p>We are handlangers<span class=\"icon-demand\"><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;http:\/\/new.handlangers-staging.com\/wp-content\/uploads\/2024\/06\/Mask-Group-48.jpg&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;80px|0px|80px|0px|false|false&#8221; custom_padding_tablet=&#8221;64px||64px||false|false&#8221; custom_padding_phone=&#8221;48px||48px||false|false&#8221; 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[et_pb_line_break_holder] -->        display: grid;<!-- [et_pb_line_break_holder] -->        place-items: center;<!-- [et_pb_line_break_holder] -->        width: var(--size);<!-- [et_pb_line_break_holder] -->        aspect-ratio: 16\/9;<!-- [et_pb_line_break_holder] -->        padding: calc(var(--size) \/ 10);<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><\/style>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s talk about&#8230;Let&#8217;s talk about&#8230;Looking for inspiration? Our guides and articles provide practical tips, innovative strategies, and fresh ideas to elevate your marketing game. Dive in now and transform your challenges into opportunities. <ul class=\"pills\"><li><a data-target=\"all\" class=\"pill\">All<\/a><\/li><li><a data-target=\"account-based-marketing\" class=\"pill type-account-based-marketing\">Account based marketing<\/a><\/li><li><a data-target=\"ai\" class=\"pill type-ai\">AI<\/a><\/li><li><a data-target=\"branding\" class=\"pill type-branding\">Branding<\/a><\/li><li><a data-target=\"data\" class=\"pill type-data\">Data<\/a><\/li><li><a data-target=\"downloads\" class=\"pill type-downloads\">Downloads<\/a><\/li><li><a data-target=\"lead-generation\" class=\"pill type-lead-generation\">Lead Generation<\/a><\/li><li><a data-target=\"marketing-automation\" class=\"pill type-marketing-automation\">Marketing automation<\/a><\/li><\/ul><ul class=\"grid articles articles-grid\"><li class=\"grid-col column-4\" data-aos-delay=\"0\" data-type=\"downloads ai\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/sterke-content-in-tijden-van-ai\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2026\/07\/Asset-1@2x-scaled.png\" \/><\/figure><p class=\"pill type-downloads\">Downloads<\/p><p class=\"pill type-ai\">AI<\/p><h4>Sterke content  in tijden van AI<\/h4><p class=\"article-intro gotham-book\">Hoe je AI inzet zonder je content te verzwakken<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"50\" data-type=\"data ai\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/how-ai-is-quietly-transforming-online-advertising-in-b2b\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2025\/08\/large-P00108212_HANDLANGERS_2025-08_Illustratie-AI-1.jpg\" \/><\/figure><p class=\"pill type-data\">Data<\/p><p class=\"pill type-ai\">AI<\/p><h4>How AI is quietly transforming online advertising in B2B<\/h4><p class=\"article-intro gotham-book\">AI. It\u2019s been hyped, memed, and overpromised. But if you strip away the sci-fi gloss, something real is happening, especially in online advertising.<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"100\" data-type=\"downloads account-based-marketing\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/how-to-reel-in-big-clients\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/12\/reelbigclients.jpg\" \/><\/figure><p class=\"pill type-downloads\">Downloads<\/p><p class=\"pill type-account-based-marketing\">Account based marketing<\/p><h4>How to reel in big clients<\/h4><p class=\"article-intro gotham-book\">Most marketers spend a lot of time fantasizing on hooking a big client. And who can blame them? <\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"150\" data-type=\"downloads account-based-marketing\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/5-steps-to-make-sure-you-never-miss-your-shot-in-abm\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/12\/nevermissshot.jpg\" \/><\/figure><p class=\"pill type-downloads\">Downloads<\/p><p class=\"pill type-account-based-marketing\">Account based marketing<\/p><h4>5 steps to make sure you never miss your shot in ABM<\/h4><p class=\"article-intro gotham-book\">Is marketing just about taking shots until you score? If so, any marketer would be eager to start playing. Imagine landing several shots, even without looking. That\u2019s the dream.    <\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"200\" data-type=\"marketing-automation\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/the-digitized-road-to-streamlined-marketing\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/12\/digitizedroad.jpg\" \/><\/figure><p class=\"pill type-marketing-automation\">Marketing automation<\/p><h4>The digitized road to streamlined marketing<\/h4><p class=\"article-intro gotham-book\">Digitization is inescapable. That sounds gloomy, but we promise it\u2019s not a bad thing! <\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"250\" data-type=\"marketing-automation\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/marketingautomatisering-en-cdp-een-hemelse-combinatie\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/12\/MA.jpg\" \/><\/figure><p class=\"pill type-marketing-automation\">Marketing automation<\/p><h4>Marketing automation and CDP: your match made in heaven<\/h4><p class=\"article-intro gotham-book\">It\u2019s not easy being a marketer nowadays. Just ask anyone in marketing.  <\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"300\" data-type=\"data\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/how-to-use-content-to-get-data\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/12\/howtousecontent.jpg\" \/><\/figure><p class=\"pill type-data\">Data<\/p><h4>How to use content to get data?<\/h4><p class=\"article-intro gotham-book\">Tell us if this sounds familiar: you want to use content marketing to gather data from potential customers.<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"350\" data-type=\"branding\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/does-social-media-presence-actually-matter\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/12\/socialmediapresence.jpg\" \/><\/figure><p class=\"pill type-branding\">Branding<\/p><h4>Does social media presence actually matter?<\/h4><p class=\"article-intro gotham-book\">In the fast-paced world of sales, deals and opportunities, social media sometimes feels like a commodity. <\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"400\" data-type=\"lead-generation\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/campaign-optimization-turning-your-content-into-results\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/12\/contentoptimization.jpg\" \/><\/figure><p class=\"pill type-lead-generation\">Lead Generation<\/p><h4>Campaign optimization: turning your content into results<\/h4><p class=\"article-intro gotham-book\">Getting a marketing campaign right on the first try is a rarity. Too many factors are at play to accurately predict the result of their combined forces.<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"450\" data-type=\"branding\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/4-questions-to-help-customers-connect-with-your-brand\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/12\/4questions.jpg\" \/><\/figure><p class=\"pill type-branding\">Branding<\/p><h4>4 questions to help customers connect with your brand<\/h4><p class=\"article-intro gotham-book\">You care. You care that this is the twelfth generation helming the family business.  <\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"500\" data-type=\"downloads lead-generation\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/master-the-art-of-lead-generation\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/Become-a-top-lead-scorer.jpg\" \/><\/figure><p class=\"pill type-downloads\">Downloads<\/p><p class=\"pill type-lead-generation\">Lead Generation<\/p><h4>Master the art of lead generation<\/h4><p class=\"article-intro gotham-book\">No matter how curious we are about what goes on in the minds of our prospects, we will never be able to predict their exact behavior.<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"550\" data-type=\"data\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/the-ultimate-guide-to-using-your-data-effectively\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/guide.jpg\" \/><\/figure><p class=\"pill type-data\">Data<\/p><h4>The ultimate guide to using your data effectively<\/h4><p class=\"article-intro gotham-book\">Translate customer data into valuable insights with a Customer Data Platform.<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"600\" data-type=\"branding\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/storytelling-masterclass\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/article_thumb_brand-storytelling.jpg\" \/><\/figure><p class=\"pill type-branding\">Branding<\/p><h4>Framework \u2013 Wrapping skills for compelling brand storytelling.<\/h4><p class=\"article-intro gotham-book\">A framework on how to package your message into a compelling and engaging brand story.<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"650\" data-type=\"branding\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/the-secret-to-content-marketing-content-recycling\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/article_thumb_content-recycling.jpg\" \/><\/figure><p class=\"pill type-branding\">Branding<\/p><h4>The secret to content marketing? Content recycling!<\/h4><p class=\"article-intro gotham-book\">Nope, you\u2019re not cheating. Welcome to the perpetual content cycle!\r\n<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"700\" data-type=\"downloads lead-generation\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/strong-b2b-content-marketing-for-higher-roi\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/article_thumb_generating-ROI.jpg\" \/><\/figure><p class=\"pill type-downloads\">Downloads<\/p><p class=\"pill type-lead-generation\">Lead Generation<\/p><h4>Strong B2B content marketing for higher ROI<\/h4><p class=\"article-intro gotham-book\">Ready to become King of Content? Download this guide and watch your client base grow.<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"750\" data-type=\"account-based-marketing\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/5-common-abm-mistakes-marketers-make-and-how-to-fix-them\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/article_thumb_5-common-ABM-mistakes.jpg\" \/><\/figure><p class=\"pill type-account-based-marketing\">Account based marketing<\/p><h4>5 common ABM mistakes marketers make (and how to fix them)<\/h4><p class=\"article-intro gotham-book\">We all make mistakes. 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Download this Content Marketing guide and start pitching.<\/p><\/a><\/li><li class=\"grid-col column-4\" data-aos-delay=\"950\" data-type=\"branding\"><a class=\"article\" href=\"https:\/\/handlangers.com\/nl\/article\/4-inspiring-ideas-to-create-a-strong-employer-brand\/\"><figure><img decoding=\"async\" src=\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/article_thumb_4-inspiring-ideas-to-create.jpg\" \/><\/figure><p class=\"pill type-branding\">Branding<\/p><h4>4 inspiring ideas to create a strong employer brand<\/h4><p class=\"article-intro gotham-book\">Do you believe in love at first sight? No worries, neither do we.<\/p><\/a><\/li><\/ul>We are handlangersWe are handlangers<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2234","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On demand | Marketingtips &amp; -inzichten - Handlangers<\/title>\n<meta name=\"description\" content=\"Haal inspiratie uit onze on-demand marketinginzichten en ontdek slimme strategie\u00ebn om je B2B marketing te verbeteren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/handlangers.com\/nl\/on-demand\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On demand | Marketingtips &amp; 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