{"id":4199,"date":"2025-12-12T12:09:10","date_gmt":"2025-12-12T12:09:10","guid":{"rendered":"https:\/\/handlangers.com\/ufaq\/hoe-beslis-ik-welke-formats-we-zelf-doen-en-wat-we-uitbesteden\/"},"modified":"2025-12-12T13:49:12","modified_gmt":"2025-12-12T13:49:12","slug":"contentformats-zelf-doen-of-uitbesteden","status":"publish","type":"ufaq","link":"https:\/\/handlangers.com\/nl\/ufaq\/contentformats-zelf-doen-of-uitbesteden\/","title":{"rendered":"Hoe beslis ik welke formats we zelf doen en wat we uitbesteden?"},"content":{"rendered":"<style>\/* =========================================================\r\n   ULTIMATE FAQ \u2013 CLEAN SINGLE FAQ LAYOUT (FIXED)\r\n   Behoudt titel (vraag)\r\n   Verbergt:\r\n   - Reacties\r\n   - Sidebar\r\n   - Post meta (author | date | comments)\r\n   ========================================================= *\/\r\n\r\n\/* 1. Verberg reacties en reactieformulier *\/\r\n.single-ufaq #comments,\r\n.single-ufaq .comments-area,\r\n.single-ufaq .comment-respond {\r\n  display: none !important;\r\n}\r\n\r\n\/* 2. Verberg sidebar \/ rechterkolom *\/\r\n.single-ufaq #sidebar,\r\n.single-ufaq #secondary,\r\n.single-ufaq .widget-area,\r\n.single-ufaq aside,\r\n.single-ufaq .et_pb_widget_area,\r\n.single-ufaq .et_pb_sidebar_0,\r\n.single-ufaq .et_pb_column_1_4 {\r\n  display: none !important;\r\n}\r\n\r\n\/* 3. Verberg ALLEEN de post meta (NIET de titel) *\/\r\n.single-ufaq .post-meta,\r\n.single-ufaq .entry-meta,\r\n.single-ufaq .et_pb_post_meta,\r\n.single-ufaq .meta,\r\n.single-ufaq .byline {\r\n  display: none !important;\r\n}\r\n\r\n\/* \u274c NIET gebruiken (verwijdert ook titel)\r\n.single-ufaq .et_post_meta_wrapper {\r\n  display: none;\r\n}\r\n*\/\r\n\r\n\/* 4. Maak content full-width *\/\r\n.single-ufaq #primary,\r\n.single-ufaq #main-content,\r\n.single-ufaq .content-area,\r\n.single-ufaq .et_pb_column_3_4,\r\n.single-ufaq .et_pb_pagebuilder_layout .et_pb_row .et_pb_column {\r\n  width: 100% !important;\r\n  max-width: 100% !important;\r\n}\r\n\r\n\/* 5. Extra: verwijder lege marges *\/\r\n.single-ufaq .et_pb_row,\r\n.single-ufaq .container {\r\n  max-width: 100% !important;\r\n  width: 100% !important;\r\n}\r\n<\/style><div  class=\"ewd-ufaq-faq-list ewd-ufaq-page-type-distinct ewd-ufaq-category-tabs-\" id='ewd-ufaq-faq-list'>\n\n\t<input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' \/>\n<input type='hidden' name='include_category' value='' id='ewd-ufaq-include-category' \/>\n<input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' \/>\n<input type='hidden' name='orderby' value='title' id='ewd-ufaq-orderby' \/>\n<input type='hidden' name='order' value='asc' id='ewd-ufaq-order' \/>\n<input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' \/>\n<input type='hidden' name='current_url' value='\/nl\/wp-json\/wp\/v2\/ufaq\/4199' id='ewd-ufaq-current-url' \/>\n\t\n\t\n\t<div class='ewd-ufaq-faqs'>\n\n\t\t<div  class=\"ewd-ufaq-faq-div ewd-ufaq-faq-column-count-one ewd-ufaq-faq-responsive-columns- ewd-ufaq-faq-display-style-minimalist ewd-ufaq-can-be-toggled\" id='ewd-ufaq-post-4199-e0U666MLJg' data-post_id='4199'>\n\n\t\t\n\t<div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'>\n\t\n\t<a class='ewd-ufaq-post-margin'  href='#' role=\"button\">\n\n\t\t<div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'>\n\t\t\t<span >A<\/span>\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-faq-title-text'>\n\n\t\t\t<h4>\n\t\t\t\tHoe beslis ik welke formats we zelf doen en wat we uitbesteden?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-clear'><\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t<div class='ewd-ufaq-faq-body' >\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'>\n\t<p>De keuze tussen zelf doen en uitbesteden maak je idealiter op basis van strategisch belang, benodigde expertise en structurele belasting.<\/p>\n<p>Formats die cruciaal zijn voor je positionering en een sterke link hebben met je interne visie, houd je best zo dicht mogelijk bij je eigen team, al dan niet met ondersteuning.<\/p>\n<p>Voor technisch complexe formats zoals hoogwaardige video, advanced design of gespecialiseerde copy kan een externe partner effici\u00ebnter en kwalitatief sterker zijn.<\/p>\n<p>Je kijkt ook naar frequentie: iets wat sporadisch gebeurt, zoals een grote hero-campagne, is sneller te outsourcen dan een wekelijkse nieuwsbrief. Tegelijk is het belangrijk dat je intern genoeg kennis opbouwt om een externe partner goed te kunnen aansturen en kwaliteit te beoordelen.<\/p>\n<p>Je kunt ook hybride werken, waarbij bijvoorbeeld research en invalshoeken intern worden bepaald en de uitwerking bij een extern team ligt. De budgetkant speelt uiteraard mee, maar meestal weegt de tijdsinvestering van interne profielen minstens even zwaar.<\/p>\n<p>Door jaarlijks of per kwartaal te herbekijken welke formats echt waarde brengen, kun je keuzes bijsturen en voorkom je dat je vastzit in oude afspraken.<\/p>\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A Hoe beslis ik welke formats we zelf doen en wat we uitbesteden? De keuze tussen zelf doen en uitbesteden maak je idealiter op basis van strategisch belang, benodigde expertise en structurele belasting. Formats die cruciaal zijn voor je positionering en een sterke link hebben met je interne visie, houd je best zo dicht mogelijk [&hellip;]<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Hoe beslis je welke B2B contentformats je zelf doet en wat je uitbesteedt?","_yoast_wpseo_metadesc":"Lees hoe je op basis van strategisch belang, expertise en frequentie beslist welke B2B contentformats intern blijven en welke je beter outsourcet.","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"ufaq-category":[72],"ufaq-tag":[],"class_list":["post-4199","ufaq","type-ufaq","status-publish","hentry","ufaq-category-content-creation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hoe beslis je welke B2B contentformats je zelf doet en wat je uitbesteedt?<\/title>\n<meta name=\"description\" content=\"Lees hoe je op basis van strategisch belang, expertise en frequentie beslist welke B2B contentformats intern blijven en welke je beter outsourcet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/handlangers.com\/nl\/ufaq\/contentformats-zelf-doen-of-uitbesteden\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoe beslis je welke B2B contentformats je zelf doet en wat je uitbesteedt?\" \/>\n<meta property=\"og:description\" content=\"Lees hoe je op basis van strategisch belang, expertise en frequentie beslist welke B2B contentformats intern blijven en welke je beter outsourcet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handlangers.com\/nl\/ufaq\/contentformats-zelf-doen-of-uitbesteden\/\" \/>\n<meta property=\"og:site_name\" content=\"Handlangers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/handlangersgent\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T13:49:12+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/handlangers.com\/nl\/ufaq\/contentformats-zelf-doen-of-uitbesteden\/\",\"url\":\"https:\/\/handlangers.com\/nl\/ufaq\/contentformats-zelf-doen-of-uitbesteden\/\",\"name\":\"Hoe beslis je welke B2B contentformats je zelf doet en wat je uitbesteedt?\",\"isPartOf\":{\"@id\":\"https:\/\/handlangers.com\/nl\/#website\"},\"datePublished\":\"2025-12-12T12:09:10+00:00\",\"dateModified\":\"2025-12-12T13:49:12+00:00\",\"description\":\"Lees hoe je op basis van strategisch belang, expertise en frequentie beslist welke B2B contentformats intern blijven en welke je beter outsourcet.\",\"breadcrumb\":{\"@id\":\"https:\/\/handlangers.com\/nl\/ufaq\/contentformats-zelf-doen-of-uitbesteden\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/handlangers.com\/nl\/ufaq\/contentformats-zelf-doen-of-uitbesteden\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/handlangers.com\/nl\/ufaq\/contentformats-zelf-doen-of-uitbesteden\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/handlangers.com\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FAQ's\",\"item\":\"https:\/\/handlangers.com\/nl\/ufaq\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Hoe beslis ik welke formats we zelf doen en wat we uitbesteden?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/handlangers.com\/nl\/#website\",\"url\":\"https:\/\/handlangers.com\/nl\/\",\"name\":\"Handlangers\",\"description\":\"Handlangers\",\"publisher\":{\"@id\":\"https:\/\/handlangers.com\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/handlangers.com\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/handlangers.com\/nl\/#organization\",\"name\":\"Handlangers\",\"url\":\"https:\/\/handlangers.com\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/handlangers.com\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/Group-21.jpg\",\"contentUrl\":\"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/Group-21.jpg\",\"width\":50,\"height\":50,\"caption\":\"Handlangers\"},\"image\":{\"@id\":\"https:\/\/handlangers.com\/nl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/handlangersgent\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hoe beslis je welke B2B contentformats je zelf doet en wat je uitbesteedt?","description":"Lees hoe je op basis van strategisch belang, expertise en frequentie beslist welke B2B contentformats intern blijven en welke je beter outsourcet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/handlangers.com\/nl\/ufaq\/contentformats-zelf-doen-of-uitbesteden\/","og_locale":"nl_NL","og_type":"article","og_title":"Hoe beslis je welke B2B contentformats je zelf doet en wat je uitbesteedt?","og_description":"Lees hoe je op basis van strategisch belang, expertise en frequentie beslist welke B2B contentformats intern blijven en welke je beter outsourcet.","og_url":"https:\/\/handlangers.com\/nl\/ufaq\/contentformats-zelf-doen-of-uitbesteden\/","og_site_name":"Handlangers","article_publisher":"https:\/\/www.facebook.com\/handlangersgent\/","article_modified_time":"2025-12-12T13:49:12+00:00","twitter_card":"summary_large_image","twitter_misc":{"Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/handlangers.com\/nl\/ufaq\/contentformats-zelf-doen-of-uitbesteden\/","url":"https:\/\/handlangers.com\/nl\/ufaq\/contentformats-zelf-doen-of-uitbesteden\/","name":"Hoe beslis je welke B2B contentformats je zelf doet en wat je uitbesteedt?","isPartOf":{"@id":"https:\/\/handlangers.com\/nl\/#website"},"datePublished":"2025-12-12T12:09:10+00:00","dateModified":"2025-12-12T13:49:12+00:00","description":"Lees hoe je op basis van strategisch belang, expertise en frequentie beslist welke B2B contentformats intern blijven en welke je beter outsourcet.","breadcrumb":{"@id":"https:\/\/handlangers.com\/nl\/ufaq\/contentformats-zelf-doen-of-uitbesteden\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/handlangers.com\/nl\/ufaq\/contentformats-zelf-doen-of-uitbesteden\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/handlangers.com\/nl\/ufaq\/contentformats-zelf-doen-of-uitbesteden\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/handlangers.com\/nl\/"},{"@type":"ListItem","position":2,"name":"FAQ's","item":"https:\/\/handlangers.com\/nl\/ufaq\/"},{"@type":"ListItem","position":3,"name":"Hoe beslis ik welke formats we zelf doen en wat we uitbesteden?"}]},{"@type":"WebSite","@id":"https:\/\/handlangers.com\/nl\/#website","url":"https:\/\/handlangers.com\/nl\/","name":"Handlangers","description":"Handlangers","publisher":{"@id":"https:\/\/handlangers.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/handlangers.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/handlangers.com\/nl\/#organization","name":"Handlangers","url":"https:\/\/handlangers.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/handlangers.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/Group-21.jpg","contentUrl":"https:\/\/handlangers.com\/wp-content\/uploads\/2024\/06\/Group-21.jpg","width":50,"height":50,"caption":"Handlangers"},"image":{"@id":"https:\/\/handlangers.com\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/handlangersgent\/"]}]}},"_links":{"self":[{"href":"https:\/\/handlangers.com\/nl\/wp-json\/wp\/v2\/ufaq\/4199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handlangers.com\/nl\/wp-json\/wp\/v2\/ufaq"}],"about":[{"href":"https:\/\/handlangers.com\/nl\/wp-json\/wp\/v2\/types\/ufaq"}],"author":[{"embeddable":true,"href":"https:\/\/handlangers.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handlangers.com\/nl\/wp-json\/wp\/v2\/comments?post=4199"}],"wp:attachment":[{"href":"https:\/\/handlangers.com\/nl\/wp-json\/wp\/v2\/media?parent=4199"}],"wp:term":[{"taxonomy":"ufaq-category","embeddable":true,"href":"https:\/\/handlangers.com\/nl\/wp-json\/wp\/v2\/ufaq-category?post=4199"},{"taxonomy":"ufaq-tag","embeddable":true,"href":"https:\/\/handlangers.com\/nl\/wp-json\/wp\/v2\/ufaq-tag?post=4199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}