Content strategy is where content creation, distribution, and business goals meet.

Content marketing starts with a strong strategy that guides the entire process, from what content gets created, what topics we write about to where your content will be published. At Handlangers, we start with understanding your audience, personalizing your content to various personas and stages of the buyer journey. Content marketing will only be successful when the content is well-researched, well-written, well-designed, and genuinely interesting to read.

And what about the content itself? One golden rule: educate first, sell second. By creating something so valuable that your customers would be willing to pay for it, you build trust and establish thought leadership.

Attract leads, close customers.

You provide a niche product or service, not meant for everyone. So why run advertising that reaches everyone? Inbound marketing is about identifying prospects, creating useful content, and converting interactions into customers. We create relevant and compelling content to attract and convert leads, using the right content type at the right time. Snackable content in the awareness phase, going more in-depth through the consideration phase and ultimately showing it all in the decision phase. The available content types for these individual phases are growing every day. Whitepapers, infographics, blogs, interactive demos, datasheets, podcasts, … you name it, we create it.

We bring brands to life by developing compelling narratives that resonate with the right audiences on social channels.

Social media marketing is one of the most powerful ways to raise brand awareness and present your products and services. That content is the keystone of a successful social media marketing strategy. It gives you a valuable opportunity to interact with users in real-time, across multiple channels, resulting in increased inbound web traffic, sales leads, and a strong brand. To succeed as a brand or organization, you need to know how to leverage different social channels to reach your audience with compelling, informative, and engaging social content. Handlangers uses proven strategies and tactics to build social calendars and draft content that’s timely, interesting, and shareable.

Tell stories in the most efficient way.

Great customer stories are authentic and emotional, offering the highest possible degree of authenticity and credibility. But how do you produce great quality reference cases at scale anywhere in the world? We’ve got the answer. With years of experience, we’re experts in producing emotionally resonant stories of how companies help their customers achieve amazing outcomes together. Our global network of storytellers, journalists, copywriters and video production teams let you rest at ease. We take care of the entire production process, producing outstanding quality and timely delivery.

Did you know that…

Hewlett Packard Enterprise (HPE) named Handlangers their preferred marketing partner for video and customer cases. HPE aims to develop a best in class global customer advocacy and reference program supporting sales and marketing teams all over the world. We’re proud to be a part of that.