Hi, we’re Handlangers.
We do all things Branding Content Demand & more…


No bursts and flashes here. We aim for strong long-term partnerships instead of one-shot miracles. It’s the only way to develop successful strategies and achieve ambitious goals. Ask any of these partners:

About Handlangers

We are BBN Belgium

#1 International B2B Marcomms agency

BBN consists out of more than a thousand B2B specialists working in 61 offices in 32 countries, and has over 300 clients from 23 different B2B sectors, generating over $172 million in global billings.




Team consists of Strategists, Project managers, Content creators, Online marketeers, Developers, Art Directors and a Graphic design team.


Handlangers offices

Based in Belgium and The Netherlands.


BBN B2B marketing specialists

Experts in branding, strategy, creative, communications and activation.


BBN offices

Office locations on nearly every continent.

The things we do

We are not here to win awards, we are here to get results.

Our team has the expertise to strategize and implement every marketing effort your company needs to grow. We offer a full service relationship, but always tailored to your needs.


Your brand creates a competitive advantage that differentiates your organization from the others. At least, that’s what it should do. Handlangers helps you define your brand, inspire your audiences, and drive business results.

More about branding


Our expert copywriters and content strategists master your brand voice and speak effectively to your target audiences. We understand how to balance being clear with being compelling, and make sure your messaging entices, informs, and inspires your audience to take action. We know how to craft the right content to drive traffic, engage customers, and best of all, convert users from prospect to customer.

More about content


Demand generation is a strategic, systematic, and data-driven approach to grow your business. All the way from prospect’s first-touch to customer upsell and referral, it addresses opportunities, covering every inch of the marketing funnel while aligning sales and marketing activity, sharing resources and amplifying efficiency and results. We will transform your business goals into actionable reality.

More about demand generation


Channel marketing
in IT & tech

Handlangers helps brands to get the most out of their channel partner activities. We develop co-marketing programs that deliver measurable and effective integrated campaigns. Besides campaign development we have a full-service approach with a wide range of marketing services to meet all your channel partner needs.

See how we help to engage, enable and empower channel partners to accelerate revenue with integrated content marketing solutions.


Brand awareness and B2B lead generation through solid strategy and rich content

Developing impactful campaigns to generate leads? Helping Marketing Qualified Leads move faster through the marketing funnel? Playing out the distinctiveness of a brand both online and offline? In close collaboration with Liebherr, we’ve developed a clear vision on effective, cost-efficient lead generation campaigns.



How does B2B lead generation work in a highly competitive market?


Record-breaking sales through a strategic partnership

Tegels, natuursteen, parket, Impermo! Impermo and Handlangers join forces to establish a strong brand positioning. A complete rebranding and repositioning made the offer clear: a wide range of products, excellent service, 24/7 available through the showrooms and webshop.



Learn more about how we align online advertising with the buyer journey and how this impacts online sales.


Grow sales by 175% through partner co-marketing

Wanting to broaden its customer offering, HPE Gold Partner Centralpoint, built its own online version of the HPE Server Configurator. To publicize the new service, the IT partner benefited from the support of Handlangers and created a digital co-marketing campaign that has increased sales by 175%.



See how we help drive business to leading partner’s website.


Online advertising and marketing automation make fanshop score

With refined targeting and intelligent automation at the core of our activities, we’ve supported Club Brugge in becoming an even more beautiful love brand… but we also drive sales figures higher year after year.

Club Brugge

Club Brugge

Online merchandising sales for one of the most successful Belgian clubs


A strategic, holistic approach to real estate investments abroad

What started with the sale of 800 seafront hotel suites, was expanded in 2021 with luxury apartments, beach villas, beach houses, tower apartments and a country club.
The challenge? Market 2.350 entities to investors.


Serena Bay

Serena Bay

How to start with lead generation for luxury real estate abroad?


Record sales thanks to an effective and automated approach

The project – a landmark renovation of the Leopoldkazerne – is a project with character and will be a new home for strong personalities. These became the key ingredients of the marketing story: strong branding, striking storytelling and a lead generation campaign with astonishing results.


Matexi / Ciril

De Kazerne

Discover the combination of strong branding and in-depth marketing automation.

on demand: