Richa

A successful launch and positioning for Richa Footgear

Richa Footgear stands tall thanks to Handlangers. Since 1956, Richa has outfitted riders with top-quality gear. Now, Richa Footgear introduces high-tech sneakers to complete the look. Handlangers tackled the challenge of launching this new collection, balancing a fresh identity with Richa’s established brand. Discover how we positioned Richa Footgear to captivate fans and attract new customers.