Demand

Demand

Channel marketing & co-marketing programs

Drive demand through powerful partnerships.
Handlangers helps you maximize the potential of your channel marketing efforts. Channel partners often don’t have the resources to run effective marketing campaigns, so we step in to fill that gap with tailored co-marketing programs.

Why channel & co-marketing programs?
Channel marketing is an essential strategy for businesses that want to expand their reach and engage new audiences through partnerships. By working collaboratively with your channel partners, you can increase market penetration, drive more leads, and enhance brand visibility.

Here’s how we help:

Partner collaboration

We begin by understanding the goals of your channel partners by aligning their priorities with your co-marketing strategy.

Campaign design

Based on this collaboration, we create a mix of ‘packed services’ campaigns and custom solutions.

Execution & support

We assist your partners in executing these campaigns, providing ongoing support and resources to ensure success.
Did you know that…
A marketing service agency (MSA) works on behalf of the vendor’s partners and provides them with access to a full range of B2B marketing services that help them drive effective demand and lead generation, aligned with both the partner’s priorities and those of the vendor.
Ready to unlock the full potential of your channel partnerships?
Contact us to learn how we can help you create co-marketing programs that deliver measurable success.