Define your best customers and develop a strategy to acquire more of them.

In order to acquire profitable customers, you first have to find out what a ‘good lead’ is and how to pursue them. A growth acceleration workshop helps you define your most ideal customers and develop the growth strategy to acquire more of them. It lays the foundation for demand generation success by aligning your sales, marketing and c-level teams around a deep understanding of your customers, their qualifications and their unique journeys. Combined with industry insights from our experience with a broad and diverse client base, the insights from this workshop allow our team to craft a strategy that will help you hit your key targets and operational goals.

Lead generation that drives result.

Generating quality leads is one of the most important, and by far most difficult tasks for any business. We power marketing programs that generate qualified leads and nurture sales opportunities. Handlangers specializes in B2C & B2B lead generation, inbound marketing, account based marketing, conversion optimisation and sales nurturing. Our process is data-driven and highly iterative, focusing on metrics that boost your business’s growth. We are focused on growth and have already worked with businesses of all sizes. We help you to set up a system that generates quality leads and create a strategy that withstands changes and pivots.

Helping businesses grow sustainably and achieve their goals.

Inbound marketing is the process of creating valuable content, attracting prospects, turning them into leads and nurturing them down the buyer journey. Rather than focusing on specific accounts, inbound marketing gives relevant information to those who are looking for it. At Handlangers we add the ‘automation’ part to accelerate this process. Beyond the efficiency benefits, automation also enables business processes that are essential to any marketing department. It’s critical to keep in mind that inbound marketing is a strategy, not a technology. Many technology solutions can help with inbound marketing, and that’s what we do: using all available technology and marketing methods.

Helping businesses achieve their goals and grow sustainably.

In most B2B organizations, you need to reach an entire buying team to make a decision rather than a single lead. Each person on the buying team has different pains and needs. ABM helps to target these predetermined accounts with tailored marketing efforts. The goal? Deepening relationships with personalized information, for the right people, at the right time. At Handlangers, we integrate the best of inbound and outbound marketing for maximum impact. The level of personalisation ranges from one-to-one custom content to persona-based content for similar accounts. We design and implement ABM campaigns using targeted ads, messaging, personalization, sales enablement, and great content.

Generate leads, drive more sales, prove ROI.

Handlangers designs powerful, KPI-driven marketing automations that allow you to have conversations at scale with all your leads, nurture prospects and maximize conversion rates. Automation helps you deliver the right content at the right time – increasing the impact of your campaigns while drastically reducing overall cost per lead. We help you select the right marketing automation tools and software, implementing them and migrating your data. We work with all technologies, publishers, platforms, marketing automation and email providers to help you create the most effective strategies and programs. That way, we can always make the ‘right’ selection in line with budget and expectations.

We measure results to better identify, understand, and engage your audiences according to your needs and goals.

Even the best data is worthless if you don’t know how to use it. Our team of experts helps you to not only understand your data, but also shows you what you can do with it in order to grow your business. We conduct analytics audits and build a measurement strategy framework to serve as the base of all implementation and optimization strategies. Centralizing data from diverse sources, we leverage a wide variety of platforms and business intelligence tools for aggregation and visualization. But reporting is only the first step: thanks to our ongoing analysis and recommendations we also provide consistent value.

We have what you need to increase the success of your co-marketing programs.

Want to get the most out of your channel partner activities? Many channel partners don’t have the time, skills or internal resources to develop effective marketing campaigns. As experienced marketing professionals, Handlangers develops co-marketing programs that deliver measurable and effective integrated campaigns. These programs often contain a combination of ‘packed services’ – bundled out of the box campaigns – and custom in depth campaigns in cooperation with the channel partner.

Did you know that…

A marketing service agency (MSA) works on behalf of the vendor’s partners and provides them with access to a full range of B2B marketing services that help them drive effective demand and lead generation, aligned with both the partner’s priorities and those of the vendor.