It’s not easy being a marketer nowadays. Just ask anyone in marketing. Organization’s hunger for data is borderline insatiable, the era of third party cookies has ended and the customer journey? It’s starting to feel more like a customer marathon. Your strategy needs to evolve with the times. Our suggestion? Using a killer combination of marketing automation and a Customer Data Platform (or CDP).
Read on to get insights on your new strategy and face the exciting terrors of this new marketing age head-on.
What is marketing automation?
87% of top performing companies nowadays use marketing automation. Surely, that must mean there’s some benefits to this approach?
With marketing automation, marketers use a wide array of channels such as landing pages, chatbots, emails and social media to reach desired audiences. And they do it at the moment when they’re most likely to listen. Marketers create a strong interconnected flow that monitors customer behavior and gathers intel on the right moment to strike.
In marketing automation data is king, currency and salvation. Getting it and using it skillfully is thé way to open up chances and close deals.
What is CDP?
Ever had waking nightmares about all the data just withering away on your tech stacks? You might sleep better with CDP on your side.
A Customer Data Platform helps you bundle any and all data out of all your sources: your websites, CRM, ads, … In other words: CDP helps you free unseen data and brings it together in one cohesive story. By doing so, you’re left with an insightful 360 profile of your customer. But the fun doesn’t stop there. By implementing this information in your channels, you can gather more data and enrich your existing profiles. Giving you ever evolving profiles on current and future prospects.
5 reasons why this match makes sense
A marketing approach driven by data and a way of creating in-depth customer profiles? Now that’s a union that can stand the test of time. Here’s five reasons why even the biggest marketing cynics should root for this romance.
- Use all channels to interact with customers and accumulate data
- Get even more precise customer profiles
- Go from merely using existing data to gathering it
- Prepare yourself for the disappearance of third party cookies
- Free up data from silos
Combining marketing automation and CDP? That might be just the strategy you need to face this brave new world. Inspired to try this approach out for yourself? Contact us and unlock the intriguing possibilities of your very own true data driven marketing.
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