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B2B Lead generation tailored to amusement parks

Amusement parks like Bellewaerde and Walibi are experts at enticing consumers for a day trip. But how do you get the same message across to companies? That was the challenge faced by Compagnie des Alpes, the French group behind the two Belgian amusement parks. Handlangers came up with the ideal mix with brand awareness, lead generation and lead nurturing. By having the sales and marketing departments work together as one, the campaign paid off immediately.