How do you get your audience to warm up to heat pumps?

This is how Vaillant stays top of mind with the help of Handlangers

How do you get people to warm up to the idea of a heat pump in their home? Handlangers is helping Vaillant stay top of mind with their target audience, which is why we put together an above-the-line marketing campaign in the fall of 2023. The result? A remarkable commercial for radio and television that could be heard on a selection of Flemish and Walloon channels for three weeks.





What did we do
  • Above the line marketing
  • Defining media mix
  • Creating TV & Radio commercial

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A visual of our Vaillant case