The best way for a company to target a specific group of prospects?

That’s without a doubt ABM: Account Based Marketing. Unlike lead generation – the ‘classic’ marketing model – Account Based Marketing is an outbound process. You know in advance who you want to reach and with the information you have, you can tailor your marketing campaign so that you really address your targets’ needs. Computacenter had a list of interesting prospects. For Handlangers, that was the signal to set up a powerful ABM campaign.

This document contains:

• A strategic ABM project outline
• Different personas
• Key messages adapted to each persona
• An overarching concept for the campaign