Maintenance Partners

A smart fit by hypertargeting in a niche marke

Account Based Marketing (ABM) for a challenging product-market combination. Back in the days, technicians only needed a hammer and a wrench. Today, they rely on advanced engineered services to maintain rotating machines in top condition. In collaboration with Maintenance Partners, we developed a hyper-targeted marketing campaign focused on the maintenance of turbo machinery, specifically impeller optimization for single-stage turbines. A niche product that needs very specific targeting and tailored messaging.