A product launch with more stopping power than the elements combined

How do you turn technical product details into a concept that sticks? That was the question Safety Jogger brought to Handlangers. For the launch of their new footwear line, The Rigger Collection, the brand wanted more than a classic product campaign. A dry line-up of the three new models? Think again. Safety Jogger wanted a story that shows at a single glance what this collection stands for: strength, protection and performance in extreme conditions. And that’s exactly the kind of challenge our creative teams love. The result? A rock-solid concept with more stopping power than the four elements combined.