Senior Homes

Strategic real estate marketing for assisted living communities

Reaching & engaging a diverse target audience in an always-on mindset. Senior Homes develops, sells, and rents certified assisted living apartments for those who want a little more—more luxury, more social interaction, more security. To highlight Senior Homes’ unique concept and reach these specific target audiences, Handlangers crafted a robust marketing strategy. This included a high-quality rebranding and targeted nurture flows to boost sales and rentals.