ABM as the engine for international retail growth

How do you get customers to see you not just as their supplier, but as a strategic partner? That was the question Gondella brought to Growly. The company wanted a stronger international position as a one-stop partner for complete store interiors, rather than just a manufacturer of shop shelving. The answer wasn’t broad lead generation, but Account-based Marketing. With a focused ABM approach, we targeted specific retail chains and their decision-makers across four countries with relevant, in-depth content.